Ab. Aziz, Noor Hidayah (2009) Determinants of user acceptance of online reservation: an empirical study / Noor Hidayah Ab. Aziz. Masters thesis, Universiti Teknologi MARA.
NOOR HIDAYAH AB. AZIZ 10_24.pdf
Download (571Kb) | Preview
The evolvement of E-commerce has created a competitive environment that changed the way business are being delivered and designed. One sector that has been transformed is the travel related industry that dominates by hoteliers, airline companies and travel agencies. In order to compete effectively in the current business environment, they have to adopt the online reservation system as a mean to facilitate customer reservation. Although millions of dollars have been spent on building the system, it is a surprise that potential users may still prefer to use the traditional method (Cobanoglu, 2001). This situation points out the needs for a research that can identify determinants of online reservation acceptance by the users. Grounded by extended version of Technology Acceptance Model (TAM), this study attempts to investigate the user's acceptance of online reservation system by empirically examining the causal link between individual differences in computer self efficacy (CSE), perceived ease of use (PEOU), perceived usefulness(PU), perceived credibility (PC) and behavioral intention (BI). Data for this study was collected by questionnaire conducted on focus group consisting of lecturers from Universiti Technologi Mara (UiTM), Malaysia. The results demonstrate that CSE had a significant relationship with PU, while PU and PC had significant effects on BI. The results also suggest that PEOU is not a determinant of BI and CSE did not associate with PC and PEOU. This paper is useful in providing the understanding of the TAM among user's from Malaysian perspective.
|Item Type:||Thesis (Masters)|
|Subjects:||H Social Sciences > HF Commerce > Marketing. Distribution of products|
|Divisions:||Faculty of Accountancy|
|Depositing User:||Zuhaslinda Sulaiman|
|Date Deposited:||24 May 2012 02:29|
|Last Modified:||24 May 2012 02:29|
Actions (login required)